Home > About

Born of a Vision

Next Inc. is a marketing communication agency founded in Tokyo in 1988 (originally named Text Inc., and with a focus on custom publishing). Founder Kjell Fornander is an experienced author and journalist who first came to Japan in the mid-1980s as a correspondent for Swedish newspapers and TV.

Through his work in journalism, Fornander became aware of the great need among foreign firms for an agency that could deliver first class Japanese communications material, and at the same time smooth the process through linguistic skills and an open and transparent approach to project management.

Next Inc. is the result of that vision—a creative company completely at home in the Japanese environment, but with the skills and sensitivities to step across cultural and linguistic boundaries.