Customer Magazines and Newsletters The company's focus in its early days was on custom publishing—corporate magazines and newsletters—largely for Scandinavian companies operating in Japan. We have since expanded into many other fields, but content with a strong, journalistically-driven editorial style is still an important part of our offering. For example, we produce Volvo's Japanese owners' magazine, as well as Scandinavian Airlines' in-flight magazine in Japanese. Corporate magazines and newsletters are some of the most effective marketing tools when communicating complicated information. They build the brand, and create and support an ongoing relationship with prospects and customers throughout the purchase cycle. They are cost effective: research shows that readers spend an average of 30 to 40 minutes with a customer magazine. The power of corporate magazines and newsletters come from their credibility, and the trust of readers. Both are a result of editorial consistency and well-established editorial standards. Time is also a factor; magazines and newsletters need exposure over time to become well-established and fully effective. Next Inc. has more than 15 years of experience in the publishing of corporate magazines and newsletters in Japan, targeted both to outside markets and within corporations, both in print and online. Our editors and designers have extensive experience in publishing and journalism, both in Japan and internationally.
	Competence >> Full set of services | Custom Publishing | B2B Communications | Translation vs. Communication

			Showcase: Brand Consolidation		Showcase: Event Marketing		Showcase: Advertising		Showcase: Integrated Marcom		Showcase: Custom Publishing

Admin | © 2008 Next Inc.