BJB Services: Advertising, events, custom publishing, print, PR, web The company: German company BJB is the world's leading producer of lamp holders, supplying lighting and domestic appliance customers in more than 70 countries around the world with literally millions of products annually. The story: The company was considering its direction for the Japanese market when it first met Next Inc. After working jointly on a market entry strategy, the decision was made to move full speed ahead into Japan. Next both localized existing communications materials, but also worked with Japanese lighting engineers to find the best way to present BJB products to the Japanese market. This research resulted in a complete rework of product information and other material specifically for the Japanese market—and in very strong market growth. Next today produces the company's Prisma customer magazine, handles all product information materials, arranges events and exhibitions and handles PR for this major international company.

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