Next Inc.


	SAS Services: Advertising, custom publishing, print, interactive The company: The largest airline of the Nordic region, SAS and its group companies serve destinations throughout Europe, as well as international routes to the US, Thailand, China and Japan. The story: We have served as one of the airline's main communications partners in Japan for more than 10 years, having created two complete generations of websites for SAS in Japanese. Today we also produce the Japanese-language version of its Scanorama inflight magazine. For this regular publication, we not only draw on some of the best of the English-language versionfs content, but also develop original content by working closely with the production house in Sweden. This is then designed in a way that is both in keeping with the global standard, but also reflects the completely different right-to-left reading, vertical-text style of high-end Japanese editorial material.

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